Engage!
I've just picked up Gonzo Marketing: Winning Through Worst Practices by Christopher Locke. I'm blown away. He lobs some real melon-sized perls from the pages of this book. I'm digesting them as fast as I can. It's inspiring to think that all of this business cruft can be shed and a sense of honesty and passion can be restored to everyday business. I've got to get back to it. My mind is on fire. Where is the damn scotch?